On her 12th birthday, native Texan, Nicole Potter, received her first canvas. It was this day she discovered her passion for art. Betty James, named for her maternal grandparents: Betty and James Castellaw, started with that one simple canvas and has now grown into a great passion for design. Nurtured from a vision of fervor and an extraordinary zeal for art, Potter originally started designing jewelry for herself in college. In 2010 she founded Betty James, where each piece is still personally hand made by Potter.

Potter pioneers for a fresh perspective in all mediums of her work. The diversity of Potter’s inspiration resonates itself in her distinctive style. She gains inspiration for her paintings through vintage photography & advertisements, and a general awareness of her surroundings. Tradition is in the approach, but Potter is not afraid to stray from what is traditional. The inspiration for jewelry spawns from a love for anything vintage or ethnic. Odd pieces catch her eye and serve as a inspiration to instigate a new concept in ready-to-wear art.

Betty & James Castellaw on their honeymoon in New Orleans .

Her paintings are primarily large scale mixed media acrylic on canvas, while her jewelry exhibits the same mixed media spin for an eclectic ensemble.

Potter was born and raised in Dallas, where she attended Highland Park High School. In 2010 she graduated from Texas Christian University with a degree in art history, focusing on primitive Mayan and Aztec art. Although Potter’s current work focuses on acrylics on canvas and jewelry design, she also enjoys sketching and recreational photography.

When she is not painting or designing jewelry, Potter enjoys travelling and spending time with her family and friends. It is in these moments where she continues to gathers enthusiasm for her art and jewelry, stowing moments and impressions to implement in her art-to-come.
Check out Potter’s original art at or her giclees at